Kotler, Philip Armstrong, Gary Saunders, John
Principles of marketing / - 3rd European ed. - Harlow, England ; New York : Prentice Hall, 2002. - xxxi, 856 p. : col. ill. ;
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
0273646621 (pbk.)
Marketing.
HF5415
Principles of marketing / - 3rd European ed. - Harlow, England ; New York : Prentice Hall, 2002. - xxxi, 856 p. : col. ill. ;
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
0273646621 (pbk.)
Marketing.
HF5415
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