Dominick, Joseph R.
Dynamics of mass communication: media in transition - 11th ed. - New York : McGraw-Hill Higher Education, c2011. - xxiii, 482 p. : ill. (chiefly col.) ;
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
9780073378886 (alk. paper) 0073378887 (alk. paper)
Mass media.
P90
Dynamics of mass communication: media in transition - 11th ed. - New York : McGraw-Hill Higher Education, c2011. - xxiii, 482 p. : ill. (chiefly col.) ;
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
9780073378886 (alk. paper) 0073378887 (alk. paper)
Mass media.
P90
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