Marketing / (Record no. 1246)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00564cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072526505 (alk. paper) |
| ISBN | 0071214550 (international : alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Etzel, Michael J. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 650, [59] p. : |
| Other physical details | col. ill., maps ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| Personal name | Stanton, William J. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0702/2003043615-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Reference | Reference | 2156 | Chapman Library | Chapman Library | 2017-01-06 | HF5415.S745etz |
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