Applications in basic marketing: slipping from the popular business press (Record no. 146)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072557982 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 ## - TITLE STATEMENT | |
| Title | Applications in basic marketing: slipping from the popular business press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston |
| Name of publisher | McGraw-Hill/Irwin |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 214p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-PERIODICALS |
| Topical Term | Marketing-mangement-periodicals |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 2463 | Chapman Library | Chapman Library | 2016-01-19 | HF5415 |
| Books | Lending | Lending | 2464 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
| Books | Lending | Lending | 2465 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
| Books | Lending | Lending | 2466 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
| Books | Lending | Lending | 2467 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
| Books | Lending | Lending | 2468 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
| Books | Lending | Lending | 2469 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
| Books | Lending | Lending | 2470 | Chapman Library | Chapman Library | 2016-01-19 | HF5415per |
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