Essentials of marketing research / (Record no. 147)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00501cam a2200157 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030243564 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Zikmund, William G. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing research / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth, TX : |
| Name of publisher | Dryden Press, |
| Year of publication | c1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 422 p. : |
| Other physical details | col. ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1514/98071173-b.html |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1514/98071173-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 2461 | Chapman Library | Chapman Library | 2016-01-19 | HF5415zik |
| Books | Lending | Lending | 2462 | Chapman Library | Chapman Library | 2016-01-19 | HF5415zik |
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