| 000 -LEADER |
| fixed length control field |
00619cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| ISBN |
0471142557 (cloth : acidfree paper) |
|
| ISBN |
0471142549 (pbk. : acidfree paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
| Personal name |
Sussman, Jeffrey. |
| 245 10 - TITLE STATEMENT |
| Title |
Power promoting : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication |
New York : |
| Name of publisher |
Wiley, |
| Year of publication |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
| Number of Pages |
xix, 215 p. : |
| Other physical details |
ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical Term |
Marketing. |
|
| Topical Term |
Sales promotion. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/bios/wiley041/96013043.html |
|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/description/wiley031/96013043.html |
|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/onix01/96013043.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |