Advertising, promotion, and supplemental aspects of integrated marketing communications / (Record no. 152)

000 -LEADER
fixed length control field	00730cam a2200217 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN	0030103525
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.123
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name	Shimp, Terence A.
245 10 - TITLE STATEMENT
Title	Advertising, promotion, and supplemental aspects of integrated marketing communications /
250 ## - EDITION STATEMENT
Edition statement	4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Fort Worth :
Name of publisher	Dryden Press,
Year of publication	c1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages	xxiv, 589 p. :
Other physical details	col. ill. ;
500 ## - GENERAL NOTE
General note	Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	Communication in marketing.

Topical Term	Sales promotion.

Topical Term	Advertising.

Topical Term	Direct marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Shimp, Terence A.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	http://www.loc.gov/catdir/enhancements/fy1514/96085295-t.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books

Holdings
Koha item type	Collection code	Shelving location	Accession Number	Permanent Location	Current Location	Date acquired	Full call number
Books	Lending	Lending	2450	Chapman Library	Chapman Library	2016-01-20	HF5415shi

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