| 000 -LEADER | |
|---|---|
| fixed length control field | 00404nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 053462510X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5801 jew |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | JEWLER, A. Jerome |
| 245 ## - TITLE STATEMENT | |
| Title | Creative strategy in advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Balmont, CA |
| Name of publisher | Thomson / Wadsworth |
| Year of publication | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi,236p., illus includes bibliographical references and index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | DREUNIANY, Bonnie L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Reference | 3390 | Chapman Library | Chapman Library | 2017-02-09 | HF 5801 jew |

