Advertising and promotionL: an integrarted marketing communications perspective (Record no. 1690)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00540nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070581940 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 bel |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BELCH, George |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotionL: an integrarted marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, India |
| Name of publisher | Tata McGraw-Hill Publishing |
| Year of publication | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 840p., illus, includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | 1. Advertising 2. Sales promotions 3. Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BELCH, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Reference | 3398 | Chapman Library | Chapman Library | 2017-02-09 | HF 5823 bel |
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