The anatomy of buzz: how to create word of mouth marketing (Record no. 1749)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00418nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0385496672 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5827.95 ros |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ROSEN, Emmanuel |
| 245 ## - TITLE STATEMENT | |
| Title | The anatomy of buzz: how to create word of mouth marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Doubleday |
| Year of publication | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 303p., illus, includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | 1.Word of mouth advertising 2. Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Lending | 3450 | Chapman Library | Chapman Library | 2017-02-09 | HF 5827.95 ros |
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