Advertising and promotion: an integrated marketing communications perspective (Record no. 2202)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00415nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071314404 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 bel |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | BELCH, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion: an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGraw-Hill / Irwin |
| Year of publication | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxv, 769p., illus, includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | BELCH, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Reference | 2290 | Chapman Library | Chapman Library | 2017-02-14 | HF 5823 bel |
CSUC Chapman Library is a Koha Automated Library.
Contact us: library@csuc.edu.gh.