Marketing : (Record no. 81)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00296cam a2200133 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030211093 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | CZINKOTA, Michael R. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth ; |
| Name of publisher | Dryden, |
| Year of publication | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 657 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|
| Books | Lending | Lending | Chapman Library | Chapman Library | 2016-01-18 | HF5415czi |
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