Marketing communications (Record no. 84)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00438nam a2200145 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273687726 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | FILL Chris |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow, England |
| Name of publisher | Perason Education Ltd |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 911p. |
| Other physical details | xxxvii, ill. includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | communication in marketing; Marketing channels; Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 1795 | Chapman Library | Chapman Library | 2016-01-18 | HF5415.123.F55 |
| Books | Lending | Lending | 1796 | Chapman Library | Chapman Library | 2016-01-18 | HF5415.123.F55 |
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