Services marketing

By LOVELOCK, Christopher and WIRTZ, Jochen. London Pearson/Prentice Hall 2004 0131268465

Service marketing: people, technology and strategy

By Lovelock, Christopher | Wirtz, Jochen. Upper Saddle River, NJ Pearson/Prentice Hall 2004 . xviii, 625.:ill., includes bibliographical references and index 0131268465

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Services marketing

Service marketing: people, technology and strategy