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Advertising, promotion, and supplemental aspects of integrated marketing communications /

By Shimp, Terence A.. Fort Worth : Dryden Press, 1997 . xxiv, 589 p. : , Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993. 0030103525

Place Hold on Advertising, promotion, and supplemental aspects of integrated marketing communications /

Advertising, promotion, and supplemental aspects of integrated marketing communications

By SHIMP, Terence A. . Fort Worth. Dryden Press 1997 . xxiv, 589p. : ill. : Ref. 0030103525

Place Hold on Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

By SHIMP, Terence A. . Fort Worth. Dryden Press 1997 . xxiv, 589p. : ill. : Ref. 0030103525

Place Hold on Advertising, promotion, and supplemental aspects of integrated marketing communications