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21. Microeconomic theory by NICHOLSON, Walter Publication: Fort Worth The Dryden Press 1998 . xxii, 821p., illus, includes bibliographical references and index Date:1998 Availability: Copies available: Chapman Library Lending [HB 171.5 nic] (1),

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22. Advertising, promotion, and supplemental aspects of integrated marketing communications by SHIMP, Terence A. Publication: Fort Worth. Dryden Press 1997 . xxiv, 589p. : ill. : Ref. Date:1997 Availability: Copies available: Chapman Library Lending [HF 5415 shi] (1),

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23. Advertising, promotion, and supplemental aspects of integrated marketing communications by SHIMP, Terence A. Publication: Fort Worth. Dryden Press 1997 . xxiv, 589p. : ill. : Ref. Date:1997 Availability: No items available:

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