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41. Principles of marketing by Kotler, Philiph | Armstrong, Gary Publication: Upper Saddle River, New Jersey Pearson Education 2010 . 740p. Date:2010 Availability: Copies available: Chapman Library Reference [HF5415kot] (1),

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42. Business marketing management : by Hutt, Michael D. Publication: Fort Worth : Dryden Press, 1998 . xxix, 777 p. : Date:1998 Availability: Copies available: Chapman Library Lending [HF5415hut] (1),

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43. Basic marketing research / by Churchill, Gilbert A. Publication: Fort Worth : Dryden Press, 2001 . xvii, 830 p. : Date:2001 Availability: Copies available: Chapman Library Reference [HF5415.2chu] (1),

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44. Contemporary advertising / by Arens, William F. Publication: Boston : McGraw-Hill Irwin, 2002 . 1 v. (various pagings) : , Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. Date:2002 Availability: Copies available: Chapman Library Reference [HF5415are] (1),

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45. Basic marketing : by McCarthy, E. Jerome Publication: Homewood, Ill. : R.D. Irwin, 1984 . xvii, 841 p. : Date:1984 Availability: Copies available: Chapman Library Reference [HF5415mcc] (1),

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46. Principles and practice of marketing / by Jobber, David, Publication: London ; | New York : McGraw-Hill, 1995 . xxx, 1022p. : Date:1995 Availability: Copies available: Chapman Library Reference [HF5415.4job] (1),

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47. Business marketing: connecting strategy, relationships and learning by DWYER, F. Robert and TANNER, John F. Publication: New York McGraw-Hill/Irwin 2002 . 705p. Date:2002 Availability: Copies available: Chapman Library Lending [HF5415.D92dwy] (2), Chapman Library Reference [HF5415.D92dwy] (1),

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48. CONTEMPORARY, services marketing management by Mark Gabbott and Gillian Hogg, editors Publication: London The Dryden Press 1997 . 537p. Date:1997 Availability: Copies available: Chapman Library Lending [HF5415con] (2), Chapman Library Reference [HF5415con] (1),

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49. Marketing, principles & perspectives / by Bearden, William O., Publication: Boston, Mass. : McGraw-Hill, 2001 . xxxvii, 596 p. : , Includes index. Date:2001 Availability: Copies available: Chapman Library Lending [HF5415.1.B4155bea] (2), Chapman Library Reference [HF5415.1.B4155bea] (1),

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50. Strategic marketing management by Wilson, Richard M. S. | Gilligan, Colin Publication: Amsterdam Elsevier 2005 . 867p. Date:2005 Availability: Copies available: Chapman Library Lending [HF5415.13.W547wil] (2), Chapman Library Reference [HF5415.13.W547wil] (1),

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51. Managing marketing by Palmer, Roger | Cockton, Juanita | Cooper, Graham Publication: Amsterdam Elsevier 2007 . 380p. Date:2007 Availability: Copies available: Chapman Library Lending [HF5415pal] (3),

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52. Consumer behavior : by Hawkins, Del I. Publication: Boston : McGraw-Hill Irwin, 2010 . xxii, 778 p. : Date:2010 Availability: Copies available: Chapman Library Lending [HF5415.33.U6H38haw] (2), Chapman Library Reference [HF5415.33.U6H38haw] (1),

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53. Supply chain management: strategy, planning and operation by CHOPRA, Sunil and MEINDL, Peter Publication: Upper Saddle River, New Jersey Pearson Education 2007 Date:2007 Availability: Copies available: Chapman Library Lending [HF5415.13.C533cho] (1),

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54. Marketing management / by Kotler, Philip. Publication: Upper Saddle River, NJ : Pearson Prentice Hall, 2006 . xxxix, 733 [45] p. : Date:2006 Availability: Copies available: Chapman Library Book Cart [HF5415.13.K64kot] (1),

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55. Marketing : by Kerin, Roger A. Publication: Boston, Mass. : McGraw-Hill/Irwin, 2004 . 1v.(various pagings): , Includes bibliographical references (CN1-CN14) and index. Date:2004 Availability: Copies available: Chapman Library Lending [HF5415.K452ker] (1),

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56. Marketing / by Etzel, Michael J. Publication: Boston, Mass. : McGraw-Hill, 2004 . xxi, 650, [59] p. : Date:2004 Availability: Copies available: Chapman Library Reference [HF5415.S745etz] (1),

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