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21. |
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Principles of marketing
by Palmer, Arian
Publication:
Oxford Oxford University Press 2000
. 644p.
Date:2000
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Customer service :
by Lucas, Robert W.
Publication:
Boston : McGraw-Hill, 2005
. xvi, 416 p. :
Date:2005
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23. |
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Marketing research essential
by McDaniel, Carl Jr | Gates, Roger
Publication:
Cincinnati, Ohio South-Western College Publishing 1998
. 481p.
Date:1998
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24. |
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Principles of marketing /
by Kotler, Philip | Armstrong, Gary | Saunders, John
Publication:
Harlow, England ; | New York : Prentice Hall, 2002
. xxxi, 856 p. :
, Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. | "The European edition ... offers significant changes"--Pref.
Date:2002
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Retail marketing
by Sullivan, Malcolm | Adcock, Dennis
Publication:
London Thomson 2002
. 350p.
Date:2002
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Economics /
by Leeds, Michael
Publication:
Boston : Pearson Addison-Wesley, 2006
. xxxviii, 832 p. :
Date:2006
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The IEBM encyclopedia of marketing
by Michael J. Baker
Publication:
London Thomson Learning 1999
. xiii, 865p.:ill, includes bibliographical references and index
Date:1999
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International marketing strategy: analysis, development and implementation
by Doole, Isobel | Lowe, Robin
Publication:
London International Thomson Business Press
. xix, 572.:ill., includes bibliographical references and index
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Service marketing: people, technology and strategy
by Lovelock, Christopher | Wirtz, Jochen
Publication:
Upper Saddle River, NJ Pearson/Prentice Hall 2004
. xviii, 625.:ill., includes bibliographical references and index
Date:2004
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30. |
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Financial markets
by DIXON, Rob and HOLMES, Phil
Publication:
London Chapman and Hall 1992
. 162p.
Date:1992
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31. |
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Marketing :
by CZINKOTA, Michael R.
Publication:
Fort Worth ; Dryden, 2000
. xxvii, 657 p. :
Date:2000
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32. |
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Fundamentals of selling :
by Futrell, Charles.
Publication:
Boston, Mass. : McGraw-Hill/Irwin, 2004
. xxiii, 610 p. :
Date:2004
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Marketing essentials
by FARESE, Lois; RIMBRELL, Grady and WOLOSZYK, Carl A.
Publication:
Woodland Hills Glencoe/McGraw-Hill 2003
. 771p. ill. includes indes
Date:2003
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34. |
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Marketing
by ARMSTRONG, Gary and KOTLER, Philip
Publication:
Upper Saddle River, New Jersey Pearson Education
. 606p.
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Exploring marketing research /
by Zikmund, William G.
Publication:
Fort Worth : Dryden Press, 1994
. xxiv, 818 p. :
Date:1994
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36. |
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Consumer behaviour
by Solomon, Michael R.
Publication:
Toronto Pearson/Prentice Hall 2005
. 588p.
Date:2005
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Supply chain management :
by Chopra, Sunil,
Publication:
Upper Saddle River, N.J. : Pearson Prentice Hall, 2007
. xv, 536 p. :
Date:2007
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Advertising, promotion, and supplemental aspects of integrated marketing communications /
by Shimp, Terence A.
Publication:
Fort Worth : Dryden Press, 1997
. xxiv, 589 p. :
, Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993.
Date:1997
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39. |
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CIM professional certificate in marketing
by CIM
Publication:
Accra, Ghana BPP Learning Media 2008
. 310p.
Date:2008
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40. |
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Pinciples of marketing
by Kotler, Philip | Armstrong | Saunders, John | Wong, Veronica
Publication:
London Pearson Education Ltd 1999
. 1031
Date:1999
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