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Contemporary advertising /
by Arens, William F.
Publication:
Boston : McGraw-Hill Irwin, 2002
. 1 v. (various pagings) :
, Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
Date:2002
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Contempoary advertising and intagrated marketing
by AREHS, William F.
Publication:
New York McGraw-Hill / Irwin 2011
. xl, 774p., illus, includes index
Date:2011
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