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1. Pinciples of marketing by Kotler, Philip | Armstrong | Saunders, John | Wong, Veronica Publication: London Pearson Education Ltd 1999 . 1031 Date:1999 Availability: Copies available: Chapman Library Lending [HF5415kot] (1),

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2. Principles of marketing / by Kotler, Philip | Armstrong, Gary | Saunders, John Publication: Harlow, England ; | New York : Prentice Hall, 2002 . xxxi, 856 p. : , Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. | "The European edition ... offers significant changes"--Pref. Date:2002 Availability: Copies available: Chapman Library Lending [HF5415.K63kot] (2),

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