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Business marketing: connecting strategy, relationships and learning
by DWYER, F. Robert and TANNER, John F.
Publication:
New York McGraw-Hill/Irwin 2002
. 705p.
Date:2002
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Marketing :
by CZINKOTA, Michael R.
Publication:
Fort Worth ; Dryden, 2000
. xxvii, 657 p. :
Date:2000
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3. |
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Marketing management /
by Dickson, Peter R.
Publication:
Fort Worth : Dryden Press 1997
. xxxiv, 813 p. :
Date:1997
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Marketing, principles & perspectives /
by Bearden, William O.,
Publication:
Boston, Mass. : McGraw-Hill, 2001
. xxxvii, 596 p. :
, Includes index.
Date:2001
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5. |
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Marketing
by ARMSTRONG, Gary and KOTLER, Philip
Publication:
Upper Saddle River, New Jersey Pearson Education
. 606p.
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Power promoting :
by Sussman, Jeffrey.
Publication:
New York : Wiley, 1997
. xix, 215 p. :
Date:1997
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Basic marketing :
by Perreault, William D.
Publication:
Boston : McGraw-Hill, 2002
. xxxii, 815 [28] p. :
, A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes.
Date:2002
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8. |
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Essentials of marketing: a marketing strategy planning approach
by Perrault, William D. | Cannnon, Joseph P. | McCarthy, E, Jerome
Publication:
Boston McGraw-Hill/Irwin 2008
. 697p.
Date:2008
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Principles of marketing
by Palmer, Arian
Publication:
Oxford Oxford University Press 2000
. 644p.
Date:2000
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Marketing management /
by Kotler, Philip.
Publication:
Upper Saddle River, NJ : Pearson Prentice Hall, 2006
. xxxix, 733 [45] p. :
Date:2006
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Principles of marketing
by Kotler, Philiph | Armstrong, Gary
Publication:
Upper Saddle River, New Jersey Pearson Education 2010
. 740p.
Date:2010
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12. |
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Marketing :
by Kerin, Roger A.
Publication:
Boston, Mass. : McGraw-Hill/Irwin, 2004
. 1v.(various pagings):
, Includes bibliographical references (CN1-CN14) and index.
Date:2004
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Principles and practice of marketing
by Jobber, David
Publication:
New York, McGraw-Hill 2010
. 940p.,
Date:2010
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Principles of marketing /
by Kotler, Philip | Armstrong, Gary | Saunders, John
Publication:
Harlow, England ; | New York : Prentice Hall, 2002
. xxxi, 856 p. :
, Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. | "The European edition ... offers significant changes"--Pref.
Date:2002
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15. |
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Contemporary marketing :
by Boone, Louis E.
Publication:
Fort Worth : Dryden Press, 1998
. 1 v. (various pagings) :
, "Discovering your marketing career / by Eric Sandburg"--Disk.
Date:1998
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16. |
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Basic marketing :
by McCarthy, E. Jerome
Publication:
Homewood, Ill. : R.D. Irwin, 1984
. xvii, 841 p. :
Date:1984
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17. |
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Marketing /
by Etzel, Michael J.
Publication:
Boston, Mass. : McGraw-Hill, 2004
. xxi, 650, [59] p. :
Date:2004
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18. |
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Principles and practice of marketing /
by Jobber, David,
Publication:
London ; | New York : McGraw-Hill, 1995
. xxx, 1022p. :
Date:1995
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