Perreault, William D.
Basic marketing : - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. : col. ill., maps ; 1 computer laser optical disk (4 3/4 in.)
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
0072409479 (alk. paper) 0071121102 (international : alk. paper)
Marketing
HF5415.13
Basic marketing : - 14th ed. - Boston : McGraw-Hill, c2002. - xxxii, 815 [28] p. : col. ill., maps ; 1 computer laser optical disk (4 3/4 in.)
A variety of multi-media instructional aids, including a Web site, are available to support the text. Includes bibiliographical references (p. 754-810) and indexes.
0072409479 (alk. paper) 0071121102 (international : alk. paper)
Marketing
HF5415.13
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