Basic marketing : (Record no. 156)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00694cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072409479 (alk. paper) |
| ISBN | 0071121102 (international : alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii, 815 [28] p. : |
| Other physical details | col. ill., maps ; |
| Accompanying material | 1 computer laser optical disk (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | A variety of multi-media instructional aids, including a Web site, are available to support the text. |
| General note | Includes bibiliographical references (p. 754-810) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 2443 | Chapman Library | Chapman Library | 2016-01-20 | HF5415.13.M369per |
| Books | Lending | Lending | 2444 | Chapman Library | Chapman Library | 2016-01-20 | HF5415.13.M369per |
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