SHIMP, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications - 4th ed. - Fort Worth. Dryden Press 1997 - xxiv, 589p. : ill. : Ref.
0030103525
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF 5415 shi
Advertising, promotion, and supplemental aspects of integrated marketing communications - 4th ed. - Fort Worth. Dryden Press 1997 - xxiv, 589p. : ill. : Ref.
0030103525
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF 5415 shi
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