Advertising, promotion, and supplemental aspects of integrated marketing communications (Record no. 3100)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0030103525 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 shi |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | SHIMP, Terence A. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, promotion, and supplemental aspects of integrated marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Fort Worth. |
| Name of publisher | Dryden Press |
| Year of publication | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 589p. : ill. : Ref. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| Topical Term | Sales promotion. |
| Topical Term | Advertising. |
| Topical Term | Direct marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 988 ## - PAGINATION/EXTENT | |
| PAGINATION/EXTENT | xxiv, 589p. : ill. : Ref. |
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