Bearden, William O.,
Marketing, principles & perspectives / - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; - Series in marketing .
Includes index.
0072322977 (alk. paper)
Marketing
HF5415.1
Marketing, principles & perspectives / - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; - Series in marketing .
Includes index.
0072322977 (alk. paper)
Marketing
HF5415.1
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