Marketing, principles & perspectives / (Record no. 91)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00520cam a22001934a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072322977 (alk. paper) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bearden, William O., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing, principles & perspectives / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 596 p. : |
| Other physical details | ill. (some col.) ; |
| 490 1# - SERIES STATEMENT | |
| Series statement | Series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ingram, Thomas N. |
| Personal name | LaForge, Raymond W. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Lending | Lending | 1775 | Chapman Library | Chapman Library | 2016-01-18 | HF5415.1.B4155bea |
| Books | Lending | Lending | 1776 | Chapman Library | Chapman Library | 2016-01-18 | HF5415.1.B4155bea |
| Books | Reference | Reference | 1777 | Chapman Library | Chapman Library | 2016-01-18 | HF5415.1.B4155bea |
CSUC Chapman Library is a Koha Automated Library.
Contact us: library@csuc.edu.gh.