Services marketing (Record no. 1221)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00423nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780538476454 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980.5 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bateson, John E. G.; Hoffman, K. Douglas; Birch, Dawn, 1977-; Elliott, Greg |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mason, Ohio |
| Name of publisher | South-Western/Cengage |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 468p.:ill., includes bibliographical references and index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Reference | Reference | 2119 | Chapman Library | Chapman Library | 2016-12-15 | HD9980.5bat |
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