| 000 -LEADER | |
|---|---|
| fixed length control field | 00407nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-007-108697-7 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9980 zei |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | ZEITHAML, Valarine A. |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketjng |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | McGROW HILLCompanies |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 64 |
| Other physical details | includes bibliographical references |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BITNER, Mary |
| Topical Term | MARY JO |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | GREMLER,Dwayne |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Koha item type | Collection code | Shelving location | Accession Number | Permanent Location | Current Location | Date acquired | Full call number |
|---|---|---|---|---|---|---|---|
| Books | Reference | Reference | 7931 | Chapman Library | Chapman Library | 2018-10-02 | HD 9970 |

