Dynamics of mass communication: media in transition
by Dominick, Joseph R.
Edition statement:11th ed. Published by : McGraw-Hill Higher Education, (New York :) Physical details: xxiii, 482 p. : ill. (chiefly col.) ; ISBN: 9780073378886 (alk. paper); 0073378887 (alk. paper). Subject(s): Mass media. Year: 2011| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
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 Books |
Chapman Library
Reference
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Reference | P90dom (Browse shelf) | Available | 4675 |
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| PN 4781 yop An introduction to news reporting: a begining journalist guide | P90ati The Roadmap: media in society | P90bia Media/impact : | P90dom Dynamics of mass communication: media in transition | P90duc The basics of communication : | P90sek Learning and communicating | P90soc Social media marketing : |
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
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