Basic marketing :

by Perreault, William D.

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McCarthy, E. Jerome

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McCarthy, E. Jerome Edition statement:14th ed. Published by : McGraw-Hill, (Boston :) Physical details: xxxii, 815 [28] p. : col. ill., maps ; ISBN: 0072409479 (alk. paper); 0071121102 (international : alk. paper). Subject(s):

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Marketing

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Marketing Year: 2002

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Item type	Location	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Chapman Library The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. Lending	Lending	HF5415.13.M369per (Browse shelf)	Available		2443
Books	Chapman Library The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. Lending	Lending	HF5415.13.M369per (Browse shelf)	Available		2444

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Previous	HF5415.123.F55 Marketing communications	HF5415.13.C33cho Supply chain management :	HF5415.13.C533cho Supply chain management: strategy, planning and operation	HF5415.13.M369per Basic marketing :	HF5415.13.M369per Basic marketing :	HF5415.13.W547wil Strategic marketing management	HF5415.13.W547wil Strategic marketing management	Next