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Services marketjng

by ZEITHAML, Valarine A.
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GREMLER,Dwayne Published by : McGROW HILLCompanies (New York) Physical details: xxvii, 64 includes bibliographical references ISBN: 978-007-108697-7. Subject(s):
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BITNER, Mary | MARY JO Year: 2013
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Reference 		Reference HD 9970 (Browse shelf) Available 7931
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HD85.7mul Management & organisational behaviour / HD85.7mul Management & organisational behaviour / HD950.3.B47bes The digital organization : HD 9970 Services marketjng HD9980.5bat Services marketing HD9980.5fit Service management HE8689.8dom Broadcasting, cable, the Internet, and beyond :

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