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Marketing, principles & perspectives /

by Bearden, William O.,
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Ingram, Thomas N. | LaForge, Raymond W. Series: Series in marketing Edition statement:3rd ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xxxvii, 596 p. : ill. (some col.) ; ISBN: 0072322977 (alk. paper). Subject(s):
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Marketing Year: 2001
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Chapman Library

The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community.

Lending 		Lending HF5415.1.B4155bea (Browse shelf) Available 1775
Books Books
Chapman Library

The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community.

Lending 		Lending HF5415.1.B4155bea (Browse shelf) Available 1776
Books Books
Chapman Library

The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community.

Reference 		Reference HF5415.1.B4155bea (Browse shelf) Available 1777
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HF5415.S9168jef Power promoting : HF 5415 shi Advertising, promotion, and supplemental aspects of integrated marketing communications HF5415.1.B4155bea Marketing, principles & perspectives / HF5415.1.B4155bea Marketing, principles & perspectives / HF5415.123.F55 Marketing communications HF5415.123.F55 Marketing communications HF5415.13.C33cho Supply chain management :

Includes index.

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