Marketing, principles & perspectives /
by Bearden, William O.,
Additional authors: Ingram, Thomas N. | LaForge, Raymond W. Series: Series in marketing Edition statement:3rd ed. Published by : McGraw-Hill, (Boston, Mass. :) Physical details: xxxvii, 596 p. : ill. (some col.) ; ISBN: 0072322977 (alk. paper). Subject(s): Marketing Year: 2001| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
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 Books |
Chapman Library
Lending
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Lending | HF5415.1.B4155bea (Browse shelf) | Available | 1775 | ||
| Books |
Chapman Library
Lending
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Lending | HF5415.1.B4155bea (Browse shelf) | Available | 1776 | ||
| Books |
Chapman Library
Reference
The CSUC library is the nerve centre of all academic related activities in the University College. All academic affiliated functions such as teaching, research and learning find their functional support-base in the library where such materials are organized for easy accessibility to the university College community. |
Reference | HF5415.1.B4155bea (Browse shelf) | Available | 1777 |
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| HF5415.4job Principles and practice of marketing / | HF5415.D92dwy Business marketing: connecting strategy, relationships and learning | HF5415.S745etz Marketing / | HF5415.1.B4155bea Marketing, principles & perspectives / | HF5415.13.W547wil Strategic marketing management | HF5415.33.U6H38haw Consumer behavior : | HF5415.5.L83 Customer service : |
Includes index.
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